The Ads dashboard gives you an overview of your players’ ad behaviour in your game. The dashboard has a breakdown of the most common performance numbers regarding ads. At the moment the dashboard displays metrics from two possible data sources:
- Ad event
- Impression event (Impression level revenue data integration from various ad network providers)
The widgets in this dashboard are organized into Ad Activity (with data from ad events) and Ad Revenue (with data from impression events).
Ad Activity widgets help you to look at key information about ads in your game such as impressions, clicks, top ad placements. The data in these widgets is displayed from the ad events that you can implement in SDK to track your players’s interactions with ads (learn more about ad events here)
Widgets with ad revenue data display impression level ad revenue data, as reported by the ad network provider that you have integrated in your game. You can look at information like ad impressions and ad revenue (total, per user and per impression). These widgets report the combined ad revenue data, which means if you have multiple ad network providers in your game, you are looking at total revenue from ads in your games. Currently we support MoPub, Fyber, Ironsource and MAX, with plans to support more providers in future (learn more about impression events here)
If these widgets in the dashboard do not cover your specific needs, then head over to our Explore tool to dig even deeper into the data.
We’ll be covering all of these selected widgets below.
This widget shows you the number of times Ads were shown in your game over the selected timeframe. This data is taken from Ad events. You will be able to see the Ad impressions at a daily granularity and the total for the date range displayed at the top right.
This widget will show you the number of ads clicked for each day in the selected date range, taken from the Ad events.
Ad Impressions by Ad type
This widget will show you a breakdown of the Ad impressions by ad type. The source of this data is Ad events. In the example above you can see interstitial and rewarded_video. Banner, playable and video Ads should also appear here if you have these types as well.
Ad Events by Ad Action
This widget will show you a breakdown of the action types for your ads, based on data from ad events. You will be able to see the total number of ads shown and clicked in the date range and this can help you get a ratio or percentage of clicked to shown.
Top Placements for Ad Clicks
This widget will show data from ad events about the top placements in your game where Ads were clicked. You can specify the placement yourselves in the event, like the example above the Ads were clicked on the “HomeScreen”. You can see where your players click ads the most/least.
Ad Impressions (Impression Event)
This widget will show data of total count of impressions shown to your players via ad network providers.
Ad Revenue (impression level ad revenue)
This widget shows you the total revenue generated through ads shown via ad network providers. If you have integrated more than one supported ad network provider, this widget will show you combined ad revenue as reported by all ad network providers
Ad Revenue per User (impression level ad revenue)
In this widget you will see the revenue generated per user through ads shown via ad network providers. The data is displayed as reported by the ad network provider and tracked through impression events.
Ad Revenue per Impression (impression level ad revenue)
This widget displays revenue generated for each ad impression shown via ad network providers.