IQ Pro Overview

The GameAnalytics (GA) Pro tiers provide tools for Studios requiring deeper granularity, competitive intelligence, and high-performance data infrastructure. While the standard platform offers core behavioral tracking, the Pro offerings—comprising AnalyticsIQ Pro, MarketIQ Pro, SegmentIQ Pro, and the PipelineIQ suite—enable advanced SQL-based analysis, market benchmarking, and precision LiveOps at scale.

As a Game moves from prototype to global release, high-level averages often hide critical behavioral patterns. You use the Pro suite to identify short-term performance spikes with hourly granularity, compare your performance against global revenue benchmarks, and access raw, event-level data for custom Business Intelligence (BI) integrations.

AnalyticsIQ Pro: Advanced reporting and granularity

AnalyticsIQ Pro expands your reporting capabilities with portfolio-level management and high-frequency data views.

AnalyticsIQ Pro Key features

Feature	Capability
Hourly Granularity	Analyze trends with hourly precision to identify short-term spikes.
Portfolio	View key metrics across up to 20 titles simultaneously in one view.
Custom Retention Triggers	Define specific Start and Return actions to calculate event-based retention.
Distributions	Visualize player metrics as histograms to reveal trends and outliers.
Scheduled Reporting	Automate KPI delivery directly to your team's inbox.
Dashboard Sharing	Share custom dashboards across all Games in your Organization.

Advanced retention analysis

AnalyticsIQ Pro allows you to move beyond standard "Day N" retention (based on install date) by configuring Custom Start and Return Triggers. This enables you to measure how well players return after performing a specific in-game action, such as completing a tutorial or making a purchase.

• Start Trigger: Defines the first action used to calculate the return rate. The default is First Session, but you can change this to any specific event.
• Return Trigger: Defines the follow-up action a player must take to be counted as "retained" for that period.

Supported event types

You can mix and match the following event types for both Start and Return conditions:

• Progression: Track retention after completing a specific Level or Mission.
• Business: Analyze return rates specifically for players who have made a Transaction.
• Resource: Measure engagement based on players earning or spending virtual Currency.
• Design: Use fully custom events to track retention after any game-specific interaction (e.g., using a certain feature or making a narrative choice).

info

Use Event Actions in the Retention dashboard to further filter the user group to only those who performed a specific secondary action during the time window (e.g., "Players who made a purchase AND completed the tutorial").

Implementation

To activate these features, you must have an active AnalyticsIQ Pro subscription. Once active, the hourly view becomes a selectable option in the date picker, and custom trigger fields appear in the Retention tool configuration.

MarketIQ Pro: Competitive and ad intelligence

MarketIQ Pro focuses on Ad Insights and granular market data to optimize your User Acquisition (UA) and creative strategies.

MarketIQ Pro Key Features

Feature	Capability
Ad Distribution	Analyze campaign trends, targeted geographies, and ad formats for any monitored app.
Creative Insights	Access and analyze every creative launched by any app in the searchable library.
App Comparison	Benchmark revenue and download trends across multiple apps side-by-side.
Similar Audience Apps	Discover competitors that share a similar audience with your Game.

Implementation

1. Assign Seats: Navigate to MarketIQ within your Organization Settings.
2. Select Users: Click the Assign seats button and select the team members who require Pro access.
3. Confirm: Click Assign seats to finalize.

tip

Use the Top Promoted section in MarketIQ to identify which apps are currently spending the most on ads, as these are your primary creative trendsetters.

SegmentIQ Pro: Advanced User Analysis

The core of SegmentIQ Pro is the User Analysis extension, which provides user-level insights and journey mapping without requiring SQL.

SegmentIQ Pro Key features

Feature	Capability
Strict-order Funnels	Build funnels that require users to complete steps in an exact sequence.
Path Analysis	Visualize the most common paths players take through your Game.
User Lookup	Search for a specific User ID to view the user's entire event timeline.
Metric Distribution	Understand how behaviors like spend or session counts are spread across a segment.

Implementation

1. Navigate to User Segments: Select User Segments from the left-hand navigation menu.
2. Initiate Creation: Click the Create button in the top right.
3. Define Conditions: Choose Conditional Segment and set your parameters (e.g., "Purchases > $20").
4. Analyze: Apply your new segment to the Funnel Analysis or Path Analysis tools.