Overview

AnalyticsIQ is the core analytics feature set within GameAnalytics. It provides tools for analyzing, visualizing and interpreting key signals across the entire user lifecycle, with pre-defined tools and customizable workflows to support decision-making at scale.

AnalyticsIQ is designed for developers, analysts, and product teams who need:

• Real-time product and health feedback
• Standardized performance monitoring across acquisition, engagement and monetization signals
• Custom analysis for player behavior
• Repeatable reporting and insights sharing

What can you analyze with AnalyticsIQ

Acquisition & onboarding	Measure new user activity, track campaign performance, and validate onboarding flows using Realtime, Funnels, and Cohorts.
Engagement & retention	Analyze how players interact with your game over time with tools like Cohorts, Retention (with custom start and return triggers), and the Engagement Matrix. Track returning user behavior, session frequency, and feature usage.
Progression & gameplay behavior	Understand level completion, failure rates, and content drop-off points. Use custom dashboards to segment users by gameplay patterns, player roles, or game modes.
Monetization	Track revenue performance across in-app purchases, ads (ILRD), and webshops. Includes granular insights into ARPPU, conversion rates, purchase behavior, and revenue by item or placement.
Ad engagement	Monitor how users interact with ad placements – track impressions, completions and click-through behaviors. Funnels and custom dashboards allow deeper performance evaluation across ad networks and formats.
In-game economy	Visualize virtual currency sources and sinks, monitor currency flow health and track economic interactions alongside IAP and progression metrics.
Technical health & stability	Evaluate FPS, error rates, memory usage, and boot times across builds, platforms, and devices. Identify performance bottlenecks early using Health dashboards and Realtime event monitoring.

Features

Realtime	Monitor live activity from the last 24 hours. Useful for validating your SDK integration, tracking immediate impacts of campaigns and live ops activity, and rapid troubleshooting.
Dashboards	Predefined: Automatically available dashboards covering common metrics such as player engagement, retention, monetization, progression, ad performance and in-game economies. Custom: Build dashboards from scratch using custom events or standard KPIs.
Explore & Query Builder	Conduct detailed analysis using any type of event, paired with an extensive list of filters and aggregations. Supports both predefined metrics and fully custom queries.
Funnels	Analyze how players pass through multi-step flows (e.g. onboarding or FTUE, purchases).
Engagement	Cohorts: Track user behavior over time by install date. Retention: Measure return rates based on configurable start/return triggers. Engagement Matrix: Understand the breadth and frequency of specific user actions.
Monetization	Track revenue from in-app purchases, ads, and webshops. Includes metrics like ARPPU, conversion rates, and item-level revenue.
Health	Monitor performance and stability across devices and builds. Includes FPS tracking, error rates, memory usage, boot times, and error messages.
Scheduled Reports	Automate the delivery of key metrics via email. Supports both game-level and organization-level reporting.