Skip to main content

Monetization

Overview and Use Cases​

AnalyticsIQ supports multiple ways to track and analyze monetization across your portfolio. Whether your game or app monetizes through in-app purchases, ads or webshops, our Monetization dashboard gives you clarity on what drives revenue – and where there’s room for improvements.

Supported Monetization Types​

In-App PurchasesReported via the Business event type
Ad MonetizationCaptured by the Impression event
WebshopsGathered via our webshop integrations

Use the Monetization dashboard to:

  • Identify drops or spikes in different revenue streams (IAP, IAA and webshops)
  • Compare monetization performance across two Games, e.g. comparing iOS and Android versions
  • Evaluate which store items or IAP packages generate the most revenue
  • Examine monetization across user segments or builds

Overview

Analyzing Monetization Results​

Revenue Chart​

Displays total revenue across three sources (IAP, ad monetization and webshops).

Comparing Games​

Enable by selecting multiple games in the dashboard and use shared filters to explore the data.

Revenue Calculator​

Helps you estimate the impact of transitioning a portion of IAP revenue to webshops (which allow you to bypass platform fees).

How it works:

  • Revenue: Set the monthly revenue you’re currently generating through IAPs.
  • Capture Rate: Adjust the percentage of that revenue you believe could be redirected to your web shop.
  • The calculator then estimates the net savings after subtracting webshop and payment processing fees.

Revenue Calculator

Monetization Charts Guide​

RevenueTotal revenue generated from IAPs
Revenue grouped by itemBreakdown of IAP revenue by item ID (e.g. coin pack, bundle)
Count of paying usersNumber of users who completed at least one IAP
Converting usersUsers making their first-ever purchase during the select time frame
Converted usersAll paying users (including both first-time and repeat payers)
ARPPUAverage revenue per paying user = Total IAP revenue / Number of paying users
First transaction revenueRevenue from each user’s first purchase