Attribution Integration Overview
GameAnalytics supports integrations with leading mobile attribution providers, allowing you to combine install source data with in-game behavior. This gives you a clearer view of which marketing efforts drive not just installs, but retention, engagement and monetization.
By connecting this data to GameAnalytics, you can:
- Analyze LTV, retention, and engagement by user source
- Break down funnel performance by campaign, ad group, or creative
- Refine marketing spend based on real in-game performance
How attribution integration works
Attribution providers (like AppsFlyer and Adjust) track how players arrive at your game — through paid ads, organic channels, or cross-promotion.
The integration works by forwarding attribution data (e.g. campaign name, media source) to GameAnalytics, where it’s linked to the player’s event data.
Attribution data is only collected after the integration is active.
Supported attribution providers
Attribution data will appear in the Realtime section of GameAnalytics within 2-3 minutes of being received. In other areas, data is available within approximately 2 hours. To view recent data, make sure the selected time period includes “Today”.