| attribution_partner | appsflyer | Attribution partner name | appsflyer |
| ios_idfv | idfv | Unique identifier per user per vendor on IOS devices | |
| ios_idfa | idfa | User resettable advertising ID found on iOS devices | |
| google_aid | advertising_id | User-resettable device ID, AKA GAID | |
| android_id | android_id | Android ID (Android only) | |
| install_publisher | af_siteid | Unique ID that identifies the publisher that displays the ad | |
| install_campaign | campaign_name | Campaign names that exceed 100 characters in length are displayed on the dashboard as "c_name_exceeded_max_length". Provided by the advertiser/publisher. | |
| install_site | af_sub_siteid | Ad sub-network/Publisher ID. If in addition to the main publisher (site ID), there is a sub-publisher, or you want to include additional info, such as ad type/placement within the app, like banner, interstitial, video, etc. | |
| install_adgroup | af_adset | Adset is an intermediate level in the hierarchy between Campaign and Ad. Provided by the advertiser/publisher. | |