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Ad Monetization (ILRD) Integration Overview

GameAnalytics offers seamless integrations with the leading ad mediation platforms, enabling you to collect and analyze impression-level data, including revenue (ILRD), directly within your GameAnalytics dashboards.

By connecting this data to GameAnalytics, you can:

  • Get a detailed view of your game’s ad revenue
  • Understand revenue and performance across ad units and user segments
  • Optimize ad monetization strategies
  • Enhance live ops via ad revenue-based targeting
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If you’ve set up ILRD tracking, IAP tracking (via Business events and webshop tracking (via our integrations), you’ll get a complete view of your revenue across all monetization channels - directly in GameAnalytics.

How ad monetization integrations work​

Mediation providers (like AdMob and Applovin MAX) track how much revenue each player generates from ads – down to the impression level.
These integrations work by forwarding impression-level revenue data (ILRD) from your ad mediation partner to GameAnalytics, where it’s connected to player events and metrics.

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ILRD data is only collected once the integration is active and properly implemented in your game.

Supported Mediation Providers​

  • AdMob
  • Applovin MAX
  • Fyber
  • ironSource
  • TopOn
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Ad impression data will appear in the Realtime section of GameAnalytics within 2-3 minutes of being received. In other areas, data is available within approximately 2 hours. To view recent data, make sure the selected time period includes “Today”.