MarketIQ Overview
MarketIQ is our ad creative analysis and market intelligence tool for mobile games and apps. It provides detailed information on creative strategies, advertising activity, and app performance. The platform includes over 3 billion ad creatives, real-time information on 1 million apps, and coverage in 148 countries.
MarketIQ is designed for:
- UA managers and growth marketers – to track competitor campaigns and optimize ad spend
- Creative teams – to analyze and benchmark high-performing ad formats, styles and messaging
- Product managers & producers – to monitor market trends and identify growth opportunities
- Competitive intelligence analysts – to gather detailed insights on apps/games, ads and SDK usage
- Business development and sales teams – to find potential partners or customers based on market performance data
What you can analyze with MarketIQ
| Advertising activity | See when and where competitors run ads, which networks they use, and how they advertise |
| Creative content | Search ads by format, size, language, engagement metrics, call-to-action and other detailed filters |
| App and game performance | Track downloads, store rankings, and category trends by country or region |
| Technology adoption | View which SDKs are used by different games and apps |
| New market entrants | Find newly released apps and monitor emerging trends |