Overview

SegmentIQ is our personalization, testing and targeting toolkit, built to support smarter and more responsive game launch and live ops activities. It combines segmentation analysis, remote configuration and A/B testing so teams can act on real player behavior without relying on engineering or writing queries.

SegmentIQ is designed for live ops teams, product managers and marketers who need to:

• Identify high-value or at-risk users with churn and retention signals
• Launch and validate changes with A/B tests and statistical confidence
• Dynamically adjust gameplay, content or monetization settings without app updates
• Understand what resonates across segments to improve engagement and monetization

Feature Overview

A/B Testing	Run controlled experiments across user groups to compare different versions of game content, features, or monetization strategies. Measure impact on key metrics like retention, revenue, and engagement using statistically robust models.
Remote Configs	Modify gameplay variables, offers, or live ops settings using key-value pairs. Changes can be deployed in real-time and targeted to specific user segments—no app update required.
User Analysis	Create dynamic segments based on behavior, lifecycle stage, or event properties. Analyze and compare performance, build funnels, track retention, and investigate individual user journeys.