What are the differences between Cohorts, Retention and Engagement Matrix

Our Engagement analysis tools offer complementary views into player behavior. Each focuses on a different aspect of engagement: long-term performance, return behavior and usage patterns. Used together, they give you a comprehensive understanding of how players interact with your game over time — who comes back, what they do, and how their value evolves.

Feature	What it measures	Primary focus
Cohorts	Groups users by install date (e.g. everyone who installed on June 1). Measures revenue, playtime, engagement and more over the following days or weeks post-install	Post-install performance of retention, LTV, revenue, playtime
Retention	Measures how many users return after X days, based on custom start and return triggers	Returning behavior after specific events
Engagement Matrix	Measures reach (how many players triggered each event) and frequency (how many times the event occurred)	Understanding how engaged users are in terms of breadth and depth for any triggered event (e.g. feature usage, progression)