impression_event

Name	Type	Description	Example
event_dt	date	Date of the events	2022-01-01
event_client_ts	timestamp	Timestamp for which the event occurred	2022-01-01 00:01:01 UTC
event_arrival_ts	timestamp	Timestamp for which the event arrived at GA (discrepancy might be for users being offline, for example)	2022-01-01 00:01:01 UTC
game_id	int	game's unique identifier	123456
user_id	string	device identifier of the player (note the same user_id might be linked to multiple game_ids)	01234abc-999z-a1a1-b2b2-dcba98765432
player_id	string	player's unique identifier related to a single game, combination of game_id and user_id (note the same player_id will only be linked to a single game_id)	0a1b1c2d3e5f8g13h21i34j55k89l144
session_id	string	Session's unique identifier	8xxxxxxx-4xxx-4xxx-4xxx-12xxxxxxxxxx
ad_network_name	string	the ad network’s name, 'undisclosed' if we do not have permission from the ad networks to share the information.	mopub
adunit_name	string	Ad unit name	Mr Bean: SD (BN) (Placement - GamePlay)
adgroup_name	string	Ad Group (line item) name 'undisclosed' if we do not have permission from the ad networks to share the information.	undisclosed
adgroup_name	string	Ad Group (line item) name 'undisclosed' if we do not have permission from the ad networks to share the information.	undisclosed
adunit_format	string	Format of the ad unit as defined by the Ad network	Banner
publisher_revenue_usd_cents	float	Publisher revenue in usd cents	0.378
custom_01	string	Custom field 1	online
custom_02	string	Custom field 2	multiplayer
custom_03	string	Custom field 3	coop
value	float	Custom value	33
custom_fields	string	JSON string	{"ball_color": "red"}