MarketIQ Overview
MarketIQ is the market intelligence suite within GameAnalytics. It covers app store performance, ad creative activity, and programmatic access to market data across the mobile ecosystem. Use it to see which campaigns your competitors are running, track market trends, and inform your acquisition decisions.
Select MarketIQ from the product menu to open it.
MarketIQ is designed for:
- User acquisition (UA) managers and growth marketers who need to track competitor campaigns and optimize ad spend with data-backed creative strategies.
- Creative teams analyzing high-performing ad formats, styles, and messaging across networks and regions.
- Ad networks and demand-side platforms (DSPs) enriching inventory with competitive market signal.
- Data and machine learning (ML) teams building automated pipelines on top of competitive market data.
- Business development and sales teams identifying potential partners or customers based on market performance.
Feature overview
| Feature | Description |
|---|---|
| Store Intelligence | Track app store downloads, rankings, and category trends by country or region. Included free with MarketIQ. |
| Ad Insights | Analyze competitor ad campaigns, creative performance, and network activity across 3 billion+ creatives, 160+ ad networks, and 148 countries. |
| Ad Insights API | Programmatic access to creative and download data for custom pipelines, internal dashboards, and ML workflows. |
Choosing the right product
Store Intelligence covers app store performance: downloads, rankings, category trends. Use it to monitor the competitive landscape and spot emerging titles. Available free for all users.
Ad Insights is the interface for creative intelligence. Browse, filter, and analyze competitor ad creatives by format, network, engagement metrics, audience demographics and more. Use it when your workflow is analyst-driven and visual. Requires a MarketIQ Pro subscription and an assigned seat.
Ad Insights API provides programmatic access to the same underlying market data through two APIs: the Creative Data API (creative assets, metadata, and per-network impression counts) and the Download Data API (app download volumes and trends by category, country, and time window). Use it when you need to pipe market data into your own systems: automated reporting, extract, transform, load (ETL) jobs into a data warehouse, ML training pipelines, or internal competitive intelligence tools. Available on an invitation basis.