Overview
Ad Insights is the creative intelligence and competitor research feature within MarketIQ. It gives user acquisition (UA) and creative teams a searchable, filterable view of the mobile ad ecosystem, covering over 3 billion ad creatives, 160+ ad networks, and 148 countries. Use it to browse competitor campaigns, compare creative performance, and decide what to test next.
Ad Insights is available with a MarketIQ Pro subscription. A 14-day free trial is included.
Data coverage
| Data | Description |
|---|---|
| Creatives | 3 billion+ across video, image, playable, ad copy, and landing page formats |
| Apps tracked | 1 million+ |
| Ad networks | 160+, including AppLovin, Meta, Google, Unity, with strong depth in smaller networks and Asian markets |
| Countries | 148 |
| Metrics per creative | Per-network impression counts, engagement metrics (likes, shares, reposts), audience demographics, campaign goal classification, and monetization method |
| App-level metrics | Downloads, revenue (in-app purchase and ad revenue), daily and monthly active users (DAU and MAU), and retention curves (day 1 to day 360) |
| Data updates | Creative data refreshed multiple times per day. Same-day visibility on newly launched ads |
Access and seats
Ad Insights needs both an active MarketIQ Pro subscription and an assigned seat. What you see when you open it depends on which of those you have.
No subscription. The Ad Insights menu item displays with a crown icon. Selecting it opens a feature introduction card explaining what Ad Insights covers.
- Owners and Primary Owners see Start free trial, which opens Organization settings > Billing to purchase a MarketIQ Pro subscription.
- Everyone else sees Request access, which opens a list of Owners and Primary Owners with their email addresses so you can contact them.
Subscription without an assigned seat. Assigning seats requires an Owner or Primary Owner role in the Organization.
- Owners and Primary Owners see Assign seats, which opens Organization settings > MarketIQ. For the assignment steps, see How to Manage MarketIQ seats.
- Everyone else sees Request access, which opens the same list of Owners and Primary Owners.
Subscription with an assigned seat. Ad Insights opens in a new browser tab, and the crown icon on the menu item is replaced with a new tab indicator.