Features
Ad Insights is organized into five main sections in the left sidebar: Dashboard, Favorites, Creative, Product, and Market Analysis. The tables below map each section and its pages to what you can do there.
Dashboard
| Page | Description | Use case |
|---|---|---|
| Favorite Dashboard | Auto-generated dashboards for publishers, titles, and creatives you've favorited. | Get a quick overview of ad activity across the apps and studios you're tracking. |
| Smart Dashboard | Pre-built dashboards that populate with ranking trends, ad activity, top creatives, and performance data for any app you add. | Set up a running competitive view without building anything from scratch. |
| Custom Dashboard | Build your own dashboards with the metrics and views that matter to your workflow. | Track a specific set of data points tailored to your team's needs. |
Favorites
| Page | Description | Use case |
|---|---|---|
| Favorites | All your saved titles, publishers, playable ads, landing pages, videos, and images in one place. Organize with custom labels and groups. | Quickly access the competitors, creatives, and studios you care about most without searching each time. |
Creative
Creative Gallery
| Page | Description | Use case |
|---|---|---|
| Creative Group | Creatives grouped by campaign sequencing patterns. Filter by region, ad network, ad type, operating system (OS), genre, and more. Sort by pertinence, first discovered, ad duration, or impression estimate. | See how competitors sequence formats across a campaign, or find creative groups gaining traction in your genre. |
| Images & Videos | The full image and video creative library. Advanced search with filters for promotion (region, ad network, ad type, OS), product (genre, campaign goal, monetization method and more), creatives (creative type, spec, language, audience demographic, and call to action), and metrics (impression estimate, interactive metrics). | Run deep creative research across the full library. Filter by any combination of metadata, engagement signals, and audience demographics. |
| Playable Ads | Searchable library of playable ad creatives you can interact with in real time. Filter by region, ad network, OS, genre and more. | Find playable ad inspiration, or analyze how competitors use playables in specific genres or markets. |
| Landing Page | Ad landing pages with filters for campaign goals, region, ad network, OS, genre and more. | Analyze how competitors structure their landing pages, what campaign goals they optimize for, and how landing page strategy varies by market. |
| Copy | Ad copy (titles and descriptions) with filters for region, ad network, genre, monetization method, language and more. | Research competitor messaging, find high-performing ad copy patterns, or identify which calls to action are working in your category. |
Creative Tools
| Page | Description | Use case |
|---|---|---|
| Image to Image Search | Upload a reference image to find visually similar ad creatives across the library. | Start from a creative you've seen and find similar ads running across the ecosystem. |
| Image to Video Search | Upload a reference image to find video ad creatives with visually similar content. | Find video ads that share visual elements with a reference image, useful for tracking how a creative concept translates across formats. |
Product
App Analysis
| Page | Description | Use case |
|---|---|---|
| Overview | Full app profile showing associated products (iOS and Android), plus Creative Insights, Store Details, Ad Distribution, Download Data, Revenue Data, Similar-Audience Apps, and Integrated SDKs (software development kits). Creative Insights shows all creatives for that app with the same advanced filtering in the Creative Gallery. | Deep-dive into a single competitor: see their creatives, ad distribution by network and geography, download and revenue performance, audience overlap with similar apps, and which SDKs they use. |
| App Metrics Analysis | Side-by-side app comparison across downloads, revenue, daily active users (DAU), and retention. Filter by date range, region, and OS. | Compare competitor performance directly, benchmark your own titles, or connect creative activity to business outcomes. |
Top Charts
| Page | Description | Use case |
|---|---|---|
| Store Ranking | Apps ranked by app store position. | See which games hold the top store positions in your genre and country. |
| Top Promoted | Apps ranked by advertising volume and promotion activity. | Identify which competitors are spending the most on ads right now. |
| Top Downloads | Apps ranked by estimated download volume. | Find the highest-growth titles by install volume in your market. |
| Top Revenues | Apps ranked by estimated revenue. | Identify the top-earning games in your genre or region. |
| Top Companies | Publishers and developers ranked by ad activity and portfolio performance. | Research competitor studios at the company level, rather than individual titles. |
| New App Ranking | Recently launched apps ranked by early performance signals. | Spot new market entrants and track how recently launched games are performing. |
| Top SDKs | SDKs ranked by adoption across tracked apps. | See which analytics, ad mediation, attribution, and other SDKs are most widely used in your competitive set. |
Market Analysis
| Page | Description | Use case |
|---|---|---|
| Market Analysis | Choose a genre and see total developers, titles, and creatives alongside estimated impressions. Break down activity by region, ad network, advertiser, and ad publisher. Filter by ad network, platform, and more. | Get a macro view of the advertising landscape: where impressions are concentrated, which networks dominate, and who the biggest advertisers and publishers are. |