Metrics & Dimensions

You may wonder how we define our metrics? The below tables define all of our Metrics and Dimensions.

Metric Definitions

Metric	Definition
ARPDAU	Average revenue per daily active user
ARPPU	Average revenue per paying user
Attempts	The number of times players complete or fail any level per day
Average session length	The average number of seconds spent per session Note: A session is defined by the time between when the game is opened or brought to the foreground to when the app is closed or sent to the background
Complete score	The score players receive when they complete a level
Completes	The number of times players complete any level in your game
DAU	Daily active users
DAU (New vs. Returning)	The percent of your daily users who were new on that day
Error count	The count of error events occurring in your game
Fail score	The score players receive when they fail a level
Fails	The number of times players fail any level in your game
First time conversion rate (New Metric: Conversion Rate)	The percent of your users who made their first purchase on that day
First time paying users (New metric: Converting Users)	The count of your daily users who spent money for the first time ever in your game
First time revenue (not available)	The amount of revenue from users spending money for the first time in your game
First time transactions (not available)	The count of transactions coming from users making their first purchase
Flow	The balance of currency that your players spent and earned
Starts	The number of times players start any level in your game
MAU	Monthly active users
Monetizer DAU	The count of your daily active users that have ever monetized in the game
New users	The count of your daily users who were new that day
Number of sessions	The count of sessions played on that day
Paying users	The count of your daily users who spent money on that day
Sink	The amount of currency that your players spent or lost
Source	The amount of currency that your players gained or earned
Retention	The percent of users who showed up again X days after installing the game
Returning users	The count of users who showed up again X days after installing the game
Revenue	The sum of all transaction amounts
Revenue per transaction	The sum of all transaction amounts divided by the number of transactions
Session length	The amount of time that has passed between when the user starts the app, and when it is sent to background
Playtime per session	Average of total session length for each session
Playtime per user	Average of total session length for each user
Transactions	The count of all transactions
Users affected by error events	The count of users affected by error events
WAU	Weekly active users
Win percentage	The percentage of total level attempts that were completed

Dimension Definitions

Dimension	Definition
Acquisition	These filters are from data GameAnalytics garners from attribution partners. To see more information on what attribution partners we support, please click here . Filters include: Ad, Ad Group, Campaign, Keyword, Publisher, Site Source
Build	Metrics can be filtered by the particular game build.
Cohort	Metrics can be filtered by the particular week or month in which users installed the game.
Country	The country filter is determined by the user’s IP address.
Custom	These filters are set when you instrument the GameAnalytics SDK. Learn more about custom dimensions here.
Device	The model of the phone the player is using
OS Version	The OS version of the phone the player is using
Paying user	Metrics can be filtered by users who have ever spent money in your game, or those who have not.
Platform	The type of phone the player is using (e.g. iOS, Android or Windows Phone)