| ARPDAU | Average revenue per daily active user |
| ARPPU | Average revenue per paying user |
| Attempts | The number of times players complete or fail any level per day |
| Average session length | The average number of seconds spent per session Note: A session is defined by the time between when the game is opened or brought to the foreground to when the app is closed or sent to the background |
| Complete score | The score players receive when they complete a level |
| Completes | The number of times players complete any level in your game |
| DAU | Daily active users |
| DAU (New vs. Returning) | The percent of your daily users who were new on that day |
| Error count | The count of error events occurring in your game |
| Fail score | The score players receive when they fail a level |
| Fails | The number of times players fail any level in your game |
| First time conversion rate (New Metric: Conversion Rate) | The percent of your users who made their first purchase on that day |
| First time paying users (New metric: Converting Users) | The count of your daily users who spent money for the first time ever in your game |
| First time revenue (not available) | The amount of revenue from users spending money for the first time in your game |
| First time transactions (not available) | The count of transactions coming from users making their first purchase |
| Flow | The balance of currency that your players spent and earned |
| Starts | The number of times players start any level in your game |
| MAU | Monthly active users |
| Monetizer DAU | The count of your daily active users that have ever monetized in the game |
| New users | The count of your daily users who were new that day |
| Number of sessions | The count of sessions played on that day |
| Paying users | The count of your daily users who spent money on that day |
| Sink | The amount of currency that your players spent or lost |
| Source | The amount of currency that your players gained or earned |
| Retention | The percent of users who installed on day D minus N days ago and showed up again on day D (N being the chosen day, e.g., N=1 for retention D1). We use the strict retention, so a user is considered retained only if they revisit on the exact specified day D, without accounting for previous days. Days are counted in UTC. |
| Returning users | The count of users who showed up again X days after installing the game |
| Revenue | The sum of all transaction amounts |
| Revenue per transaction | The sum of all transaction amounts divided by the number of transactions |
| Session length | The amount of time that has passed between when the user starts the app, and when it is sent to background |
| Playtime per session | Average of total session length for each session |
| Playtime per user | Average of total session length for each user |
| Transactions | The count of all transactions |
| Users affected by error events | The count of users affected by error events |
| WAU | Weekly active users |
| Win percentage | The percentage of total level attempts that were completed |