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Event Types Introduction

GameAnalytics features the following event types:

EventDescription
AdAds shown and clicked, fill rate.
BusinessIn-App Purchases supporting receipt validation on GA servers.
DesignSubmit custom event id’s. Useful for tracking metrics specifically needed for your game.
ErrorSubmit exception stack traces or custom error messages.
HealthAutomatically submits health metrics related to your game such as FPS.
ImpressionImpression data from different ad networks
ProgressionLevel attempts with Start, Fail & Complete event.
ResourceManaging the flow of virtual currencies - like gems or lives

The documentation below gives introduces some examples of how you might use each event. Specific code examples are included in the SDK documentation.

Ad Events​

This event can be used to track when players interact with Ads within your game and monitor your ad performance.

Example A: A player is shown an interstitial ad
Example B: A player clicks on a rewarded ad
Example C: An ad is failed to be shown to a player

Business Events​

Use this event to track real money transactions in your game.

With the business event, you can include information on the specific type of in-app item purchased, and where in the game the purchase was made.

Example A: A player goes into the game’s shop and makes a purchase of a pack of coins.
Example B: You show the player a screen at the end of a level to prompt them to buy lives. They choose to purchase a pack of 3 lives that costs $0.99.

Design Events​

You can use Design events to track any concept in your game using. For example, you could use this event to track GUI elements or tutorial steps.

Example A: A player completes the first step in your new user tutorial by naming their character.
Example B: A player clicks on the button to turn on the volume in your game.

Error Events​

You can use the Error event to log errors or warnings generated by your players’ in-game behaviour.

Example A: A player has scored over 1 billion points on a level, which is not supposed to happen in your game.

Health Events​

Health Events are sent automatically and gather metrics related with the health of your game, such as:

  • FPS

Impression Events​

Impression Events are used to track impression data from ads shown using different ad partners. A key metric which is tracked is Ad Revenue. Currently we support the following partners:

  • TopOn
  • AdMob
  • Fyber
  • Ironsource
  • MAX

Progression Events​

This event can be used to track when players start and finish levels in your game. This event follows a 3 hierarchy structure (for example World, Level and Phase) to indicate a player’s path or place in the game.

“Progress” could mean things like levelling up, completing quests, completing missions, or completing milestones. You can only track one type of progression with this event. For example, if you have levels and quests in your game, the progression event should only be used for either tracking levels or quests, but not both.

However, do not worry! You can use Design Event and/or Custom Dimensions to track a secondary progression concept, if need be.

Example A: A players starts Day 1 of the Wild West world in Plants vs. Zombies 2.
Example B: A player completes the “Enter a Competition” quest in My Horse by entering the Europe competition.

Resource Events​

This event can be used to track when players gain (source) or lose (sink) resources like virtual currency and lives.

A Sink is when a player loses or spends a resource. A Source is when a player gains or earns a resource.

Example A: A player spends one life by starting a game.
Example B: A player buys a boost in the game with 100 gold currency.
Example C: A player earns a reward of 5 lives for watching an ad.
Example D: A player buys a pack of 100 gold currency as an in-app purchase for $0.99 from the store.