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Impression Events

Overview

Impression Events are used to track impression data from ads shown using different ad-partners. Currently we support TopOn, AdMob, Fyber, MAX and IronSource, with plans to add support for more providers in future.

The event consists of following fields:

FieldTypeExampleDescription
categoryStringimpressionEvent category
ad_network_nameStringmopubName of ad network
impression_dataJSON Object
{

“adgroup_id”: “365cd2475e074026b93da14103a36b97”,
“adgroup_name”: “Non-Mrect Ads”,
“adgroup_priority”: 6,
“adgroup_type”: “gtee”,
“adunit_format”: “Fullscreen”,
“adunit_id”: “24534e1901884e398f1253216226017e”,
“adunit_name”: “Android Sample App Fullscreen”,
“country”: “DK”,
“currency”: “USD”,
“id”: “0e6200add1eb4b8caadcf19c8314e394_00d45a3c00e5ce79”,
“precision”: “publisher_defined”,
“publisher_revenue”: 0.00005

}

Impression data could vary from each network. Description for MoPub data can be found here. Description for Fyber data can be found here.