Cohorts

Cohort analysis helps you track how groups of new users behave over time by organizing players based on when they first installed the game. It allows you to monitor key metrics like revenue, playtime, and session count in the days or weeks that follow.

With over 40 available metrics, real-time reporting, and flexible cohort and return period options, this feature provides deep insights into the early lifecycle of your players. The Cohort functionality is located within the Engagement feature, alongside functionality for Retention Analysis and Engagement Matrix.

The Cohorts feature provides the following functionality:

• 40+ metrics available
• Cumulative revenue (LTV) for both in-app purchases and ads
• Daily or weekly option for both install cohort period and return period
• Realtime reporting including incomplete current day/week in both install cohorts and return periods
• Export data