Funnel Step Ordering
GameAnalytics funnels are "Any Order", meaning users do not have to complete previous steps in chronological order, to be considered converted.
Let’s say we have 3 steps in our Funnel. For this purpose let’s assume it will be a Progression Funnel.
- Step 1 is
- Step 2 is
- Step 3 is
The user can complete Level 2 first, if it might be unlocked, then Level 1, and finally move towards Level 3. In this case they will still count as converted.
Why is the Funnels tool not supporting Exact order?
A funnel solution supporting perfect ordering is expensive and/or slow. To bring funnel analysis to everyone it was a tradeoff to keep it fast and cost effective.
More advanced Funnels are possible to create via DataSuite features with deeper access to event-level data in a DataWarehouse.
|Any Order||Supported in GameAnalytics Funnels tool||Users will convert to a step if they did the step and the previous steps in any order.|
|Exact Order||Possible via DataSuite||Users will convert to a step if they did the step and the previous steps in perfect order.|