Report types
The Reporting feature currently supports three different report types.
Each created report can include up-to 10 games and will then deliver a table of insights for each in the same report. Up-to 10 users can be added as subscribers.
Reports are scheduled to run as soon as all needed data processing is completed for the period of days targeted by the report. Days are defined using UTC and reports normally run +6-8 hours after UTC 00:00.
Daily Game Summary report
The Daily Game Summary report will deliver the following metrics for each game added to the report.
Metrics
| Key performance metric | Description |
|---|---|
| Daily Active Users (DAU) | Unique users yesterday. Compared to the same day a week before. |
| Daily Installs | New users yesterday. Compared to the same day a week before. |
| Conversion to paying | Number of players making their first in-game purchase yesterday. Compared to the same day a week before. |
| Paying users | Number of players making an in-game purchase yesterday. Compared to the same day a week before. |
| Retention Day1 | Percentage of new users on the day before yesterday (2 days ago), that also played yesterday. Compared to Day1 Retention a week before. |
| Retention Day7 | Percentage of new users 8 days ago that also played yesterday. Compared to Day7 Retention a week before. |
| Total Revenue | Total sum of IAP revenue generated yesterday. Compared to the same day a week before. |
| ARPPU | Average Revenue Per Paying user yesterday. Compared to the same day a week before. |
Daily schedule and channel
| Schedule | Repeat daily |
| Channel |
Daily querying period
The report is querying a primary KPI period and comparing results to querying a comparison KPI period. Below we describe these periods. Retention querying is described separately.
| KPI Period | Description |
|---|---|
| Primary KPI period | Query single day. Yesterday |
| Comparison KPI period | Query single day. 7 days before yesterday |
A report scheduled to run on Tuesday the 20th will run some hours after UTC 00:00. For DAU the primary KPI will query yesterday (Monday the 19th) and the comparison KPI will query Monday the 12th (7 days ago).
| Retention Day1. Primary KPI period | Query single day Percentage of new users 2 days ago that also played yesterday. |
| Retention Day1. Comparison KPI period | Query single day. Percentage of new users 3 days ago that also played 2 days ago. |
| Retention Day7. Primary KPI period | Query single day. Percentage of new users 8 days ago that also played yesterday. |
| Retention Day7. Comparison KPI period | Query single day. Percentage of new users 15 days ago that also played 8 days ago. |
Weekly Game Report Summary
The Daily Game Summary report will deliver the following metrics for each game added to the report.
Weekly reports are scheduled every Monday and query the previous week from Monday-Sunday.
| Key performance metric | Description |
|---|---|
| Weekly Active Usrs (WAU) | Unique users the previous week. Compared to the week before it. |
| Weekly Installs | New users the previous week. Compared to the week before it. |
| Conversion to Paying | Number of players their first in-game purchase during the previous week. Compared to the week before it. |
| Paying Users | Number of players making an in-game purchase during the previous week. Compared to the week before it. |
| Retention Day1 | The percentage of new users during a previous 7 day period that returned 1 day later. The 7 day period started 8 days ago (7+1). Compared to a 7 day period before that. |
| Retention Day7 | The percentage of new users during a previous 7 day period that returned 7 days later. The 7 day period started 14 days ago (7+7). Compared to a 7 day period before that. |
| Total Revenue | Total sum of IAP revenue generated the previous week. Compared to the week before it. |
| ARRPU | Average Revenue Per Paying User the previous week. Compared to the week before it. |
Weekly schedule and channel
| Schedule | Repeat weekly on mondays |
| Channel |
Weekly querying periods
The report is querying a primary KPI period and comparing results to querying a comparison KPI period. Below we describe these periods. Retention querying is described separately.
| KPI Period | Description |
|---|---|
| Primary KPI period | Query 7 days. Previous calendar week from Monday - Sunday |
| Comparison KPI period | Query 7 days. The week before the previous calendar week from Monday - Sunday |
| Retention Day1. Primary KPI period | Query 7 days. From 8 days before yesterday to 1 day before yesterday. |
| Retention Day1. Comparison KPI period | Query 7 days. From 15 days before yesterday to 8 days before yesterday. |
| Retention Day7. Primary KPI period | Query 7 days. From 14 days before yesterday to 7 days before yesterday. |
| Retention Day7. Comparison KPI period | Query 7 days. From 21 days before yesterday to 14 days before yesterday. |
Monthly Game Report Summary
The Monthly Game Summary report will deliver the following metrics for each game added to the report.
Monthly reports are scheduled every 1st of the month and query the last 30 days (not calendar month). This approach was decided to better understand performance versus a previous period (having the same number of days).
| Key performance metric | Description |
|---|---|
| Monthly Active Usrs (MAU) | Unique users during the past 30 days. Compared to the 30 day period before it. |
| Weekly Installs | New users during the past 30 days. Compared to the 30 day period before it. |
| Conversion to Paying | Number of players making their first in-game purchase during the past 30 days. Compared to the 30 day period before it. |
| Paying Users | The number of unique paying users during the past 30 days. Compared to the 30 day period before it. |
| Retention Day1 | The percentage of new users during a previous 30 day period that returned 1 day later. The 30 day period started 31 days ago (30+1). Compared to the 30 day period before it. |
| Retention Day7 | The percentage of new users during a previous 30 day period that returned 7 days later. The 30 day period started 37 days ago (30+7). Compared to the 30 day period before it. |
| Retention Day30 | The percentage of new users during a previous 30 day period that returned 30 days later. The 30 day period started 60 days ago (30+30). Compared to the 30 day period before it. |
| Total Revenue | Total sum of IAP revenue during the past 30 days. Compared to the 30 day period before it. |
| ARRPU | Average Revenue Per Paying User the past 30 days. Compared to the 30 day period before it. |
Monthly schedule and Channel
| Schedule | Repeat every 1st of month (UTC) |
| Channel |
Monthly querying periods
The report is querying a primary KPI period and comparing results to querying a comparison KPI period. Below we describe these periods. Retention querying is described separately.
| KPI Period | Description |
|---|---|
| Primary KPI period | Query 30 Days. From 30 days before yesterday to yesterday |
| Comparison KPI period | Query 30 Days. From 60 days before yesterday to 30 days before yesterday |
A monthly report is activated Thursday on December 1st. The MAU primary KPI period will be 30 days, from Tuesday the 1st of November to Wednesday the 30th of November, while the comparison KPI period will be a period of 30 days from Sunday the 2nd of October to Monday the 31st of October.
| Retention Day1. Primary KPI period | Query 30 days. From 31 days before yesterday to 1 day before yesterday. |
| Retention Day1. Comparison KPI period | Query 30 days. From 61 days before yesterday to 31 days before yesterday. |
| Retention Day7. Primary KPI period | Query 30 days. From 37 days before yesterday to 7 days before yesterday. |
| Retention Day7. Comparison KPI period | Query 30 days. From 67 days before yesterday to 37 days before yesterday. |
| Retention Day30. Primary KPI period | Query 30 days. From 60 days before yesterday to 30 days before yesterday. |
| Retention Day30. Comparison KPI period | Query 30 days. From 90 days before yesterday to 60 days before yesterday. |