Overview

Analyze different features of your app by using the A/B Testing feature. This feature allows you to quickly test different hypotheses, and what impact they might have on your app.

Summary

A/B Testing can be applied in various scenarios, not limited to:

• Testing different UI layouts or placements to improve user experience.
• Experimenting with different mechanics, difficulty levels and progression to increase retention.
• Investigating different item prices/pricing models to maximize revenue.
• Analyzing the impact of new features on user experience.
• Testing different ad placements to improve ad revenue.