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What is GameAnalytics?

GameAnalytics is a robust data and insights platform built specifically for game developers. We help you understand your players, optimize gameplay and make confident, data-driven decisions–whether you’re launching your first game or scaling your portfolio.

Use GameAnalytics to:

  • Track and analyze player behavior across platforms
  • Optimize monetization and retention
  • Personalize experiences and run live ops
  • Export and integrate clean data into your own systems
  • Benchmark your game and creative assets against the market

Core components​

AnalyticsIQ​

Essential insights to dive deep into your player behavior, so you can diagnose issues, optimize gameplay and validate new features with confidence.

  • Pre-built & custom dashboards
  • Explore Tool & Query Builder
  • Instant Funnels & Cohorts
  • Comprehensive Engagement analysis
  • Real-time game monitoring
  • Technical performance and errors
  • Scheduled email reports

SegmentIQ​

Tailor experiences, marketing and live ops using real user behavior. Define high-value segments and trigger personalized actions – all without writing a single query.

  • Dynamic user segmentation
  • Churn & retention signals
  • Monetization patterns
  • Event-level behavior mapping
  • High-value player identification
  • Targeted A/B Testing
  • Remote Configs

PipelineIQ​

Production-ready data infrastructure for teams scaling beyond dashboards. Clean, actionable game data–ready to plug into AI/ML models, live ops automation and your internal stack.

  • Real-time data warehouse
  • Raw event export
  • Infrastructure-ready formats
  • Additional custom dimensions
  • Data Sharing
  • API access to all metrics
  • User and org management via AP

MarketIQ​

Comprehensive ad and market insights to help you stay ahead. Track app performance, benchmark creatives and spot industry trends in one easy-to-use dashboard.

  • 3B+ Creatives library
  • Competitor ad strategy analysis
  • App performance & Store ranking
  • Integrated SDK intelligence
  • Smart dashboards
  • API Access