Appsflyer

note

At this time, the integration works only for install events and NOT for update and in-app events.

The GameAnalytics – AppsFlyer integration allows you to get the much needed detailed insight into both the acquisition and the post-install data of your players lifecycle and value.

Setup

We are always looking for simplicity when it comes to any integration process and we are happy to present you an easy two-step process to setup GameAnalytics with AppsFlyer.

1. On the AppsFlyer web page go to your app, open the “Media Source Configuration” setting and search for “GameAnalytics”.

   

2. In the “GameAnalytics” configuration page, enable the integration parameter and insert the game_key you received from us, then click “Save & Close”

   

Once this configuration is saved, AppsFlyer will begin sending the following data to our servers for every non-organic install:

• game_key
• Media Source
• Campaign name

Event mapping

On install

GameAnalytics fields	Appsflyer fields	Description	Example
attribution_partner	appsflyer	Attribution partner name	appsflyer
ios_idfv	idfv	Unique identifier per user per vendor on IOS devices
ios_idfa	idfa	User resettable advertising ID found on iOS devices
google_aid	advertising_id	User-resettable device ID, AKA GAID
android_id	android_id	Android ID (Android only)
install_publisher	af_siteid	Unique ID that identifies the publisher that displays the ad
install_campaign	campaign_name	Campaign names that exceed 100 characters in length are displayed on the dashboard as "c_name_exceeded_max_length". Provided by the advertiser/publisher.
install_site	af_sub_siteid	Ad sub-network/Publisher ID. If in addition to the main publisher (site ID), there is a sub-publisher, or you want to include additional info, such as ad type/placement within the app, like banner, interstitial, video, etc.
install_adgroup	af_adset	Adset is an intermediate level in the hierarchy between Campaign and Ad. Provided by the advertiser/publisher.