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Airbridge

Start sending to GameAnalytics relevant attribution data from Airbridge.

Airbridge provides GameAnalytics with attribution data on installs, to allow you to correlate the stored data by source.

Setup

The next section will present the steps needed to integrate Airbridge with GameAnalytics:

1.The first step would be to select your game from the game selector in GameAnalytics. GA Select game

2.Navigate to the game's settings. GA Select game

3.Retrieve the Game Key and Secret Key, as you will need those for the second part of the integration process. GA Select game

4.Log in to your Airbridge account, navigate to [Integration]>[Third-party Integrations], and select [GameAnalytics]. GA Select game

5.Paste the copied Android and iOS Game Key to the respective Game Key fields. As soon as the Games Keys are validated, Airbridge will start sending your data to GameAnalytics. GA Select game

Event mapping

On install

GameAnalytics fieldsAirbridge fieldsDescriptionExample
attribution_partnerairbridgeAttribution partner nameairbridge
ios_idfvdevice.ifvIFV (iOS)37EEC3E0-BF15-412E-ADBA-7D2E82E7A75F
ios_idfadevice.ifaIDFA (iOS)542177F1-5C23-438B-8088-82D34C94F6D7
google_aiddevice.gaidGAID (Android)2dfca632-86f3-4d22-9746-cdfe7985c471
install_publisherattributionResult.attributedChannelThe media source of the touchpoint. The campaign results of other ad channels are not sent as postbacks.moloco
install_campaignattributionResult.attributedCampaignThe campaign that generated the winning touchpoint. The campaign name entered in SAN or collected by the campaign parameter of the tracking link.2018_summer_campaign
install_siteattributionResult.attributedSubPublisherThe second-tier publisher of the ad distribution hierarchy, collected by the sub-publisher parameter provided by the ad channel23454
install_adgroupattributionResult.attributedAdGroupThe ad group of the winning touchpoint2030_age
tip

The data will be available in the Realtime section of GameAnalytics around 5 minutes after the events were sent. In other parts of GameAnalytics, like the Explore Tool, Dashboards, etc…, the data will be updated every day at 00:00 UTC. You can see the pipeline of how GameAnalytics processes the data here.