Report metrics and calculations
Game reports
Daily Game Summary report
| Key performance metric | Description |
|---|---|
| Daily Active Users (DAU) | Unique users yesterday. Compared to the same day a week before. |
| Daily Installs | New users yesterday. Compared to the same day a week before. |
| Conversion to paying | Number of players making their first in-game purchase yesterday. Compared to the same day a week before. |
| Paying users | Number of players making an in-game purchase yesterday. Compared to the same day a week before. |
| Retention Day1 | Percentage of new users on the day before yesterday (2 days ago), that also played yesterday. Compared to Day1 Retention a week before. |
| Retention Day7 | Percentage of new users 8 days ago that also played yesterday. Compared to Day7 Retention a week before. |
| Total Revenue | Total sum of IAP revenue generated yesterday. Compared to the same day a week before. |
| ARPPU | Average Revenue Per Paying user yesterday. Compared to the same day a week before. |
Daily schedule and channel
| Schedule | Repeat daily |
| Channel |
Daily querying period
The report is querying a primary KPI period and comparing results to querying a comparison KPI period. Below we describe these periods. Retention querying is described separately.
| KPI Period | Description |
|---|---|
| Primary KPI period | Query single day. Yesterday |
| Comparison KPI period | Query single day. 7 days before yesterday |
info
A report scheduled to run on Tuesday the 20th will run some hours after UTC 00:00. For DAU the primary KPI will query yesterday (Monday the 19th) and the comparison KPI will query Monday the 12th (7 days ago).
| Retention Day1. Primary KPI period | Query single day Percentage of new users 2 days ago that also played yesterday. |
| Retention Day1. Comparison KPI period | Query single day. Percentage of new users 3 days ago that also played 2 days ago. |
| Retention Day7. Primary KPI period | Query single day. Percentage of new users 8 days ago that also played yesterday. |
| Retention Day7. Comparison KPI period | Query single day. Percentage of new users 15 days ago that also played 8 days ago. |
Weekly Game Summary report
| Key performance metric | Description |
|---|---|
| Weekly Active Users (WAU) | Unique users the previous week. Compared to the week before it. |
| Weekly Installs | New users the previous week. Compared to the week before it. |
| Conversion to Paying | Number of players their first in-game purchase during the previous week. Compared to the week before it. |
| Paying Users | Number of players making an in-game purchase during the previous week. Compared to the week before it. |
| Retention Day1 | The percentage of new users during a previous 7 day period that returned 1 day later. The 7 day period started 8 days ago (7+1). Compared to a 7 day period before that. |
| Retention Day7 | The percentage of new users during a previous 7 day period that returned 7 days later. The 7 day period started 14 days ago (7+7). Compared to a 7 day period before that. |
| Total Revenue | Total sum of IAP revenue generated the previous week. Compared to the week before it. |
| ARPPU | Average Revenue Per Paying User the previous week. Compared to the week before it. |
Weekly schedule and channel
| Schedule | Repeat weekly on mondays |
| Channel |
info
Weekly reports are scheduled every Monday and query the previous week from Monday-Sunday.
Weekly querying periods
The report is querying a primary KPI period and comparing results to querying a comparison KPI period. Below we describe these periods. Retention querying is described separately.
| KPI Period | Description |
|---|---|
| Primary KPI period | Query 7 days. Previous calendar week from Monday - Sunday |
| Comparison KPI period | Query 7 days. The week before the previous calendar week from Monday - Sunday |
| Retention Day1. Primary KPI period | Query 7 days. From 8 days before yesterday to 1 day before yesterday. |
| Retention Day1. Comparison KPI period | Query 7 days. From 15 days before yesterday to 8 days before yesterday. |
| Retention Day7. Primary KPI period | Query 7 days. From 14 days before yesterday to 7 days before yesterday. |
| Retention Day7. Comparison KPI period | Query 7 days. From 21 days before yesterday to 14 days before yesterday. |
Monthly Game Summary report
| Key performance metric | Description |
|---|---|
| Monthly Active Users (MAU) | Unique users during the past 30 days. Compared to the 30 day period before it. |
| Monthly Installs | New users during the past 30 days. Compared to the 30 day period before it. |
| Conversion to Paying | Number of players making their first in-game purchase during the past 30 days. Compared to the 30 day period before it. |
| Paying Users | The number of unique paying users during the past 30 days. Compared to the 30 day period before it. |
| Retention Day1 | The percentage of new users during a previous 30 day period that returned 1 day later. The 30 day period started 31 days ago (30+1). Compared to the 30 day period before it. |
| Retention Day7 | The percentage of new users during a previous 30 day period that returned 7 days later. The 30 day period started 37 days ago (30+7). Compared to the 30 day period before it. |
| Retention Day30 | The percentage of new users during a previous 30 day period that returned 30 days later. The 30 day period started 60 days ago (30+30). Compared to the 30 day period before it. |
| Total Revenue | Total sum of IAP revenue during the past 30 days. Compared to the 30 day period before it. |
| ARPPU | Average Revenue Per Paying User the past 30 days. Compared to the 30 day period before it. |
Monthly schedule and Channel
| Schedule | Repeat every 1st of month (UTC) |
| Channel |
info
Monthly reports are scheduled every 1st of the month and query the last 30 days (not calendar month). This approach was decided to better understand performance versus a previous period (having the same number of days).
Monthly querying periods
The report is querying a primary KPI period and comparing results to querying a comparison KPI period. Below we describe these periods. Retention querying is described separately.
| KPI Period | Description |
|---|---|
| Primary KPI period | Query 30 Days. From 30 days before yesterday to yesterday |
| Comparison KPI period | Query 30 Days. From 60 days before yesterday to 30 days before yesterday |
info
A monthly report is activated Thursday on December 1st. The MAU primary KPI period will be 30 days, from Tuesday the 1st of November to Wednesday the 30th of November, while the comparison KPI period will be a period of 30 days from Sunday the 2nd of October to Monday the 31st of October.
| Retention Day1. Primary KPI period | Query 30 days. From 31 days before yesterday to 1 day before yesterday. |
| Retention Day1. Comparison KPI period | Query 30 days. From 61 days before yesterday to 31 days before yesterday. |
| Retention Day7. Primary KPI period | Query 30 days. From 37 days before yesterday to 7 days before yesterday. |
| Retention Day7. Comparison KPI period | Query 30 days. From 67 days before yesterday to 37 days before yesterday. |
| Retention Day30. Primary KPI period | Query 30 days. From 60 days before yesterday to 30 days before yesterday. |
| Retention Day30. Comparison KPI period | Query 30 days. From 90 days before yesterday to 60 days before yesterday. |
Organization reports
Overview Summary report
| Metric | Definition | Time queried |
|---|---|---|
| DAU (daily average) | On a day - sum of active users across all games. Across many days - calculate per day and divide by number of days. | Any period. Single or more. |
| New Users (total) | Sum of new users for all games over all days targeted | Any period. Single or more. |
| New Users (daily) | On a day - sum of new users (installs) across all games. Across many days calculate per day, and divide by amount of days. | Any period. Single or more. |
| Playtime (daily per user) | The weighted mean (by DAU) of playtime per user per day across all games. | Any period. Single or more. |
| Sessions (daily per user) | Sum of session count per game. | Any period. Single or more. |
| New vs Returning (daily) | New users divided by DAU. Weighted means across games. | Any period. Single or more. |
| DAU vs MAU (daily) | Total DAU divided by total MAU across all games. | Any period. Single or more. |
| Retention Day 1 | Weighted mean of Day 1 Retention acro1ss all games. | Any period. Single or more. |
| Retention Day 7 | Weighted mean of Day 7 Retention across all games. | Any period. Single or more. |
Revenue Summary report
| Metric | Definition | Time queried |
|---|---|---|
| DAU (daily average) | On a day - sum of active users across all games. Across many days - calculate per day and divide by number of days. | Any period. Single or more. |
| Revenue (total IAP+ILRD) | Sum of impression revenue and IAP (business events) over all games in dollars. | Any period. Single or more. |
| Impression Revenue | The sum of impression revenue over all games. | Any period. Single or more. |
| IAP Revenue (total validated) | Sum of IAP (business events) with a receipt validation = validated, over all games. | Any period. Single or more. |
| IAP Revenue (total) | Sum of IAP (business events) over all games. | Any period. Single or more. |
| Impression count (total) | The count of impressions over all games. | Any period. Single or more. |
| ARPDAU (IAP+ILRD) | Average revenue (IAP+ILRD) per DAU over all games per day. | Any period. Single or more. |
| ARPDAU (IAP) | Average revenue (IAP) per DAU over all games per day. | Any period. Single or more. |
| ARPDAU (ILRD) | Average revenue (ILRD) per DAU over all games per day. | Any period. Single or more. |
Top Games report
| Metric | Definition | Comparison |
|---|---|---|
| DAU | Unique active users for a period. | Compare to a previous period. |
| MAU (last 30 days) | Unique Active users for the last 30 days. | Compare to a previous period. |
| New Users | New unique users for a period. | Compare to a previous period. |
| IAP Revenue | Sum of IAP(business events) for a period. | Compare to a previous period. |
| Impression Revenue | Sum of impression revenue for a period. | Compare to a previous period. |