Unique Metrics

The Explore Tool allows users to freely alter options to achieve desired metrics. However certain metrics are not possible to recreate via this approach as they often require different data sets to be divided or handled in some specific way. We call these metrics Unique metrics.

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Unique metrics often only allow Global filters that do not change during a users lifetime. This is due to the metrics being a result of multiple queries in the backend and if values change then results can be unreliable.

Once a Unique metric is selected it can introduce new UI options and/or reduce ability to Group by/Split by and filter.

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GameAnalytics are working on introducing more Unique metrics for our latest tool update. See table below for what is planned.

Unique metric	Status	Description
Retention	Available	Retention refers to the ability of a product to successfully maintain its user base over time.
DAU vs MAU	Available	The Daily Active Users (DAU) divided by the Monthly Active Users (MAU) reporting a DAU/MAU ratio.
ARPDAU	Available	Average revenue per daily active user.
DAU (New vs Returning)	Available	The percent of your daily users who were new on that day.
Win Percentage	Available	The percentage of total level attempts that were completed.
Conversion Rate	Available	The percent of your users who made their first purchase on that day.
Flow of virtual currency	Available	The balance of currency that your players spent and earned.